It is truly amazing how many of our customers
believe that once you get your website up on
the server, everyone can see it. Well of course
only those who know your domain address will
see it and if you are lucky, Google, Yahoo and
the other search engines may list you - eventually.
A few years back, it was just a matter of submitting
your website to the search engines and voila,
there you appeared! Now, with so many websites
and competitors, it has become much more difficult.
Just read webmaster forums to appreciate the
frustration of not being listed.
For many businesses, it is crucial to be found
in the search engines and most importantly,
the top ten results for the success and financial
viability of their business, especially if it
is web based.
There is so much to learn and as we realise
you are busy, we keep up with all the latest
in SEO and then pass this information onto our
customers.
Do you know about the following:
- In the sandbox
- Jagger
- Page rank
- Sitemaps
- Popularity toolbars
- Back links
If you do then you are probably receive good
searhc engine rankings, however, from our experience
most people do not and so you do need us to
educate you on a process that can either make
or break you and your web presence.
Search Engine Optimisation is the process of
structuring a web page so that it is found,
read, and indexed by search engines in the most
effective manner possible, making your web site
and its' content attractive, relevant and visible
to search engines and web searchers.
So how does a web site get into search engines
listings? The major search engines use computer
programs commonly called 'robots' or 'crawlers'
to follow links from one page to another and
retrieve the contents of each page. The contents
are indexed and added to the search engines'
databases.
The whole aim of the game is to get these robots
to visit your site. We help you to create websites
that are search engine friendly and so the robots
index your web pages.
The next time you use a search engine, look
for your own site and then consider:
- What words would someone use to bring them
to your site?
- Is your site listed in those search results?
- If you are, where do you appear?
- When you search for websites, how many results
pages are you willing to look at before you
click off the search engine?
